How To Write an Unbeatable Project Mission Statement

What\’s a mission assertion?

A mission assertion is a written doc that defines the goals, functions, and objectives an enterprise or undertaking will pursue. It’s a guiding mild, offering business continuity for all future actions it doesn\’t matter what new path their firm takes. For instance, if you’re within the middle of planning a project, and you\’ve got an option to make, a mission assertion may be helpful. It additionally helps talk to stakeholders and clients about what your group is all about.

In response to an in-depth study on mission statements performed by researchers at California State College, Monterey Bay, and the College of Texas, Dallas, “a well-crafted mission assertion can present the main target and motivation one must take one’s enterprise to the subsequent degree. It must be simple to recollect. It ought to encourage and inspire everybody, and it must be compelling. The mission assertion also needs to anchor the corporate’s model promise and worth.”

Venture managers sometimes write the undertaking mission statements. Stakeholders and staff leads could weigh-in, nevertheless, it’s as much as the undertaking supervisor to develop, analyze, and revise it. As soon as the mission assertion is drafted, the undertaking supervisor should create a plan that sticks to it.

Why undertaking mission statements matter

In contrast to an imaginative and prescient or value statement, mission statements get proper to the purpose. In just a few sentences, a mission assertion defines what an organization does and who they do it for. By recognizing the aim of a corporation or undertaking, groups can keep centered on the “what” and “why” of the whole lot they do.

One other nice good thing about mission statements? Connecting motion to function is alleged to extend employee motivation, which then will increase the success of initiatives. Not solely will your mission assertion make work extra significant, however, it\’ll additionally improve the well-being, productiveness, and improvement of everybody concerned.

Tips on how to create a mission assertion

Whereas there may be plenty of debate about writing a mission assertion, you finally want to think about your private inventive course of and what you imagine issues most for this undertaking. The next steps will enable you to cowl all of the bases:

Step 1: Begin with the massive image.

Summarize the place your organization goes, your shared function, and the way this undertaking aligns with each.

Step 2: Brainstorm adjectives.

The adjectives you employ ought to have connotations that mirror your staff’s function. For instance, an undertaking underneath a decent deadline can use phrases reminiscent of fast-track, swift, and accelerated.

Step 3: Outline your viewers.

Who will learn this mission assertion? How are you going to use it to serve each inner and exterior audience? What teams, goal markets, and undertaking groups will profit from this doc?

Step 4: Handle the 4 core components of a mission assertion.

1. 1. Inspiration: How did this undertaking come to be?

 

1. 1. Plausibility: Is that this project plan foolproof?

 

1. 1. Specificity: With out going too far, what are the small print that make this undertaking distinctive?

 

1. 1. Worth: What worth does this undertaking present for giant image objectives?

 

Ideally, the essence of those solutions will likely be condensed to your one or two-sentence assertion. It would take a number of rounds of revisions, however distilling these 4 concepts right into a concise rationalization will make it simple for everybody who reads it to know what the undertaking is about past the deliverables.

Step 5: Get suggestions from stakeholders.

Deliver two to a few sturdy choices to the desk so stakeholders may help you brainstorm extra concepts, revisions, and views.

Professional tip: For those who’re actually caught, attempt utilizing a mission statement generator to kickstart the inventive course of.

5 undertaking mission assertion examples

Get impressed by the format, language, and imagery from these mission statements by Fortune 500 corporations. Observe how every of the examples consists of motion phrases and varies in size.

• • Microsoft: To empower each particular person and each group on the planet to attain extra.

 

• • IBM: To guide within the creation, improvement, and manufacture of the trade\’s most superior info applied sciences, together with laptop programs, software program, networking programs, storage gadgets, and microelectronics.

 

• • Walmart: To save lots of individuals cash to allow them to stay higher.

 

• • FedEx: FedEx Company will produce superior monetary returns for its shareowners by offering excessive value-added logistics, transportation, and associated enterprise providers by way of centered working corporations.

 

• • Anthem: To enhance the well being of the individuals we serve.

 

What makes a superb mission assertion?

Each good mission assertion has a number of of those qualities:

• • A brief description of massive image objectives and the way this undertaking matches into them

 

• • The highest motive why this undertaking is vital

 

• • Particulars on what the undertaking seems like

 

• • How sensible the undertaking is, given limitations

 

• • Current tense language

 

• • One or two sentences, max

 

• • It motivates someone else, and you

 

Set your staff up for fulfillment

As soon as you understand how to write down a mission assertion, it’s time for the subsequent step: placing that mission assertion to work. Project management platforms reminiscent of Wrike make it simple to visualise how your assertion will come to life with the assistance of illustrative dashboards, visible timelines, and particular person task creation. Discover our two-week free trial and see how simple it\’s to attach function with planning in project management.